Create a stronger connection with your clients and increase your market share with refreshed branding photos.
Why do you need to update your Branding Photos? In today’s increasingly digital marketplace, a strong brand presence can give you a huge competitive edge. Did you know that according to World Economic Forum/Fleishman-Hillard, “3 out of 5 Corporate Executive Officers believe their corporate brand and reputation represent more than 40% of their company’s market capitalization?”
A strong brand presence is essential due to increased competition and increased customer expectations, as well as clients’ limited budgets and resources. It is generally recommended that you consider a brand refresh every three to five years.
So How And Why Do Your Need To Update Your Branding Photos?
Refreshing your Brand should not be in the “nice to have” category of your To Do List. But do you really need it? As a professional Branding Photographer, I certainly think it is essential, so below are a few guidelines:
Up To Date Headshots and Branding Photos:
Believe it or not, some people have a Headshot from many, many years ago. They have become emotionally attached to their Headshot and love it. As a Headshot Photographer, I do understand that. However, an old and outdated Headshot is doing you no favors and may actually harm you. When you present yourself with an old, outdated Headshot, you are implying either you are out of touch or you just don’t care. Neither of those perceptions will help your brand.
Are You Clearly Showcasing Your Products and Services In The Best Way Possible?
People/Customers are VISUAL! While standard, basic product shots are important–they are the bare minimum of what you should be using. Customers who are shopping online are not just in the “Products” section of your website. They are on Social Media. They want to see shots of the products being used and the services being provided. Creating and using these types of photos not only engage clients quickly, you can use them for promos and advertising across many different platforms.
Is Your Content Created Specifically For Your Business?
While Stock Photography can be an easy and inexpensive way to start out, you really should upgrade to custom photography as soon as possible when you can afford to. See our post on Why You Shouldn’t Use Stock Photography. It is really a no-no. And while an inspirational quote or comical meme can be good once in a while, your custom photos will engage the right customers organically and quickly.
Is Your Content Consistent? Does It Tell The Right Story Of Your Brand?
As mentioned above, people are visual. It can be subconsciously disconcerting to see poor quality cell phone photos mixed in with higher quality professional images. It can also be very strange when subtle elements like colors are not consistent. There can be a disconnect if your brand is formal and conservative like Financial Services and your Headshot is a snapshot of you partying on a beach. Likewise, if you have a casual product or service, you don’t want your images to look too serious or severe.
Has Your Brand Evolved?
Have your Products and Services changed or evolved over the last three to five years? Since your last professional Photoshoot? As mentioned above, the easiest way to engage clients and create brand consistency and awareness is to have updated branding photos. Working as a Professional Branding Photographer over many years, I have found that no business remains static. Therefore, one of the very first things we discuss with Brand Refresh clients is how things may have changed and what you want to highlight. You will definitely want to incorporate any new colors/logos/products/services that may have been updated over time.
If you are ready to take the leap and update your Branding Photos, I would love to chat! You can get in touch by using our Contact Form or calling the studio directly at (518) 584-4237 today.