Branding Photography–What is it and Why is it important?

It has long been said that a picture is worth a thousand words.  Nowhere is that more true than when presenting your business and your brand to the public and potential clients.

We hear a lot about Branding Photography, but many people are confused about what exactly that means.  We all know the importance of having an updated headshot.  But what about content for your Social Media accounts and website? In today’s competitive marketplace, you need photos to tell the story of your business.  That is what Branding Photography is all about.

Social Media in particular voraciously consumes content.  Many businesses have a goal of posting on Social at least once a day.  When you have professional Branding Photos created, you will have a cache of beautiful imagery to choose from–instead of grabbing your phone and trying to capture something on the fly.  Besides, consumers today are very savvy and used to seeing high quality images.  Sorry, a cell phone no longer cuts it.

Your Branding Photos can include photos of you, your team, your work environment, your products–anything you think will help potential clients understand what you do and why you do it.  This is essential if you want to communicate the story of your brand.

While Professional Branding Photography may seem “expensive” to some, I personally believe it is a foundation stone in any good marketing plan today.

Here is a short video about why you might think about using a Professional Photographer for your Brand and Products:

To find out more about how we can help your business, use our Contact Form.

You can see more of our Commercial Photography and Personal Branding in our Commercial Gallery.

Be sure to read Your Guide to Branding Photography Part II.